Curious technologist and marketer. I connect new technology with people, in the languages and cultures of my region.
Google's Regional Director, Marketing across the Middle East & Africa. I build products and campaigns that work in the languages and cultures of my region, not just translated into them.
A Computer & Software Engineer by education, I began my career in engineering before moving into product and marketing. Since joining Google in 2008, I have worked on global app marketing at Google headquarters in California and now products & marketing for the Middle East and Africa.
Leading marketing across Middle East and Africa: a team of product marketing managers who build and run the strategy and execution for Google's products and online advertising business, driving user growth, retention and engagement.
Aligned marketing strategy with product innovation across MENA. Led a diverse team and multimillion-dollar budgets, and served as one of Google MENA's spokespeople on technology and product trends.
Scaled Google's consumer products across the region through localization and cross-cultural adaptation, helping make Arabic a top priority language globally for Google, and grew YouTube and Google Play subscriptions into multimillion-dollar annual regional revenue.
Marketing lead for the Google+ mobile app on Android and iOS, a new design language that later shaped most Google mobile apps, with growth and co-marketing campaigns alongside partners such as T-Mobile and Samsung.
Laid the groundwork for Google's market entry into MENA: built the first regional B2B marketing strategy, grew SMB advertisers, and launched 12 Google products in the region including Chrome, Translate and YouTube.
Bachelor of Engineering, Computer Engineering
AI campaign showing football fans how Gemini tracks team strategies, stats and predictions in real time. 17.8M views.
Launch of the Arabic Google Assistant across the region. 34.5M views.
Street View Special Collection of Petra, presented with Queen Rania of Jordan. 24.6M views.
Google Shopping launch campaign in Saudi Arabia. 29.1M views.
Landmark Street View collection mapping the Pyramids of Giza. 14.5M views.
WebVR experience helping Muslims worldwide find the Qibla. 11M views.